By Debrah Burleigh, CPB

I know there are a lot of reservations with social media for some people, here are some comments I hear: “I am too busy”, “I don’t know what to share”, “I don’t want to share my personal information”, “it doesn’t work”, “our sales are good we don’t need social media”. Well, I personally have a passion for social media! I’ve invested many hours in this subject and I really enjoy seeing how beneficial it is to have a social media ‘presence’ in today’s business world.

I feel it is important for all businesses to use some form of Social Media platform, which also allows businesses to stay up-to-date with the latest trends and technology in their industry. For one, when was the last time you went to the yellow pages book to find a local business? Everyone is online looking for a plumber, roofer, electrician …and bookkeeper.

I have made some extraordinary connections with people through my social media. I have had people come up to me that I have just personally met, and they will comment that they feel like they already know me as they follow me on social media. To me that is huge as I can reach so many people in so many places. An example of the benefits of having a social media presence is, I was honored to be nominated for several awards this past year and I feel this was partly due to my social media presence.

Social Media is the fastest and most effective way to reach large audiences to grow your business, interact with customers and advertise for new customers. You can share articles on your expertise, upcoming events, promotions and benefit by connecting with others. Although it may seem tempting, a word of caution to not do too much selling of your products and services on social media. Social Media is a great way to help you build your brand for your business. Social Media can be free or you can pay for advertising depending on the target audience when doing promotions.

Before you start it is important to ask yourself the following questions:

  • Why are you in business?
  • Who is your target audience?
  • What does your ideal customer look like?
  • What message are you wanting to get out there?
  • What differentiates you from your competitors?

I just wanted to add a comment about making posts. I sometimes see people using social media to criticize …please don’t be that person. Rather, use social media as a tool to share inspirational stories to build your connections, share blog posts to help your customers learn something or provide information on a product or service they bought from you.

Also, you can integrate all your Social Media platforms with your website, so people can connect to you in one place if they wish. You should regularly update all your social media platforms and website. If you are just starting to use social media start small by picking one platform and get to know it well and then slowly add on more platforms.

Also, be mindful of your time with Social Media as it can become overwhelming if not managed appropriately. There are a variety of ways to help you manage your social media which I will share in my next post.

Please share with me which is your favourite social media platform you use and why?

Facebook: @Debrahburleigh
Twitter: @BurleighDebrah